![]() However with Salesforce acquiring Tableau, it seems to have gone into a vendor locked decline (in a similar manner to products that have fallen into the SAP or IBM fold in older days). It's squeezed between the two with no compelling reason to be chosen. It's failed to catch up with market changes and is simply a legacy product. These findings confirm my view held since 2018 - confirmed by my market feedback - that Qlik is a dead platform walking. QlikView will continue to decline, and no major competitors will arise either.Power BI will continue to experience strong growth and will consume more market share, whereas Tableau's growth will fall. ![]() The Self Service BI market is not as hot as it once was, the hype having moved on.What does the future hold?īased on trends to date I would make the following headline predictions for the self service BI market in 2022: It is also worth underlining the fall in share for Qlik is also based on declining search volumes overall. From the chart there was quite a change in velocity in Tableau searches from early 2020 (in line with the acquisition by Salesforce). More interestingly Qlik's share has fallen to about 5% of the market (compared to 18% in 2015) but Power BI's share has grown to about 49% (and still rising), compared to 8% in 2015. In 2016 Tableau held about 70% of the searches, which has now dropped in 2021 to 46% (and still falling). ![]() Next up if we look at market share rather than sheer numbers, we see something interesting. From this data we get a bit more insight - search volume across all three has been declining from its peak in 2019, now at 80% of its height in 2022. Qlik is continuing its slide into irrelevance. Tableau no longer appears to be a leader in the self service field, with PowerBI looking to dominate. What you can see is that PowerBI has caught up with and slowly started overtaking Tableau as of early 2021. I restricted the search to the US because Tableau is also French for "Table" so a worldwide search gets noise from that as well. Tableau is Red, PowerBI is Yellow & Qlik is Blue.Ī quick note on methodology - I'm looking for Qlik (Software Company), Tableau (Data Visualisation Company) and Power BI (Software).
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